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Volkswagen Group Announces Record Sales in 2012

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The Volkswagen Group consists of 12 well-known brands such as Volkswagen, Audi, SEAT, Bugatti, Skoda, MAN, Scania, Suzuki, Ducati, Bentley, Lamborghini and Porsche.The German carmaker sold 9.07 million cars in 2012, a 11.2% increase from 2011 (when it sold 8.16 million) which makes them the third largest automaker in 2012, behind Toyota and General Motors respectively. Toyota sold 9.7 million cars in 2012, a 22% increase from 2011. General Motors sold 9.29 million, a 2.2% increase from 2011.The Volkswagen brand delivered 438,133 vehicles in 2012, which is a 35.1% increase from 2011. Audi delivered 139,310 vehicles, which is a 18.5 increase from 2011. Bentley delivered 2,315 vehicles, which is a 23.3% increase from 2011. Lamborghini delivered 520 vehicles, which is a increase of 52.9% from 2011.Volkswagen Group sales in the North America and Asia-Pacific markets rose by 24% on average, which helped offset the 6.5% sales drop in the struggling European market. However the German market did however witness a 1.9% increase in sales.The struggling European market has affected a range of automakers and the 2013 outlook is predicted to be just as grim. Peugeot-Citroen recorded sales down by 16.5% and Renault have announced a 7,500 reduction in its work force. Honda has also announced it intends to cut 800 jobs in the UK by the summer which does illustrate non-European automakers are also affected by the troubling European market.Volkswagen has stated they are still optimistic about 2013. Volkswagen chairman David Winterkorn said “Tough challenges lie ahead. The Volkswagen Group has everything it takes to face these challenges and to play a leading role on world markets”.Volkswagen aim to take the number one spot from Toyota by 2018 and many industry experts believe they are capable of achieving this aim. However the revival of the European market is crucial for this aim.Toyota took the number one spot from General Motors in 2008, breaking General Motors 77 consecutive year rule. However General Motors did regain the number one spot in 2011 as a result of the devastating impact of the Japanese earthquake on Toyota’s domestic production and sales.However Toyota and General Motors have stated that they are more focused on profits and have played down the importance of the number one spot. A spokesperson for Toyota said “While it’s great to be back on top again, it’s not that big of a deal. I don’t really look at the global sales crown very much. I’m sure we’ll have a cup of coffee and say ‘wasn’t that great?’ but by lunch we’ll have forgotten about it and be back to business.”


Written by davisjeffery24

July 18, 2013 at 12:41 pm

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